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    學術動態
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    【學術講座預告】華南理工大學工商管理學院龔振教授為我校師生作學術講座

    2019年05月13日 17:10 校新聞中心 點擊:[]

     

    講座題目:創新創業指導培訓(第一場)    創業大賽決勝之道(第二場)

    主  講  人:龔振教授 華南理工大學工商管理學院

    時間地點:2019年5月15日(星期三)上午9:00—11:00 老校區雙創中心2樓會議室(第一場)

                      2019年5月15日(星期三)下午14:00—16:00 大學城校區學生事務中心2001會議室(第二場)

     

    報告人簡介

    龔振,華南理工大學工商管理學院市場營銷專業教授;國務院特殊津貼專家;中國高等院校市場學會副會長。

    龔振教授長期從事市場營銷、消費者行為學、心理學的教學、研究和應用。獨撰或主編專著和教材11部。在《光明日報》理論版、《經濟日報》理論版等國家重點期刊、核心期刊等各類刊物上發表論文60多篇。專著《心理需要及其運動規律研究》在世界心理學發展史上首次創立了“心理需要運動理論”,全面清理了馬斯洛需要層次理論,建立了全新的需要層次體系,提出了需要平衡律、需要層次對流律等心理運動規律,成為心理學研究的大一統規律。

    龔振教授多年指導大學生參加“中國‘互聯網+’大學生創新創業大賽”和“‘創青春’全國大學生創業大賽”。截止2018年,共獲得全國決賽金獎12項,銀獎8項,銅獎7項。最好成績是首屆“中國‘互聯網+’大學生創新創業大賽”全國決賽金獎前四強總決賽亞軍和2014年“‘創青春’全國大學生創業大賽”入圍全國決賽金獎前八強總決賽。

     

     

    上一條:【學術講座預告】貴州師范大學顧久教授為我校師生作學術講座 下一條:【學術講座預告】中國科學院郭柏靈院士為我校師生作學術講座

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